July 03, 2018




Gemma Oakley is the UK based fashion, beauty and lifestyle illustrator behind the creative agency 'Hoopla and Hype'. She has worked with a number of UK and international clients where her skills have been employed by luxury fashion, lifestyle and beauty brands, agencies, interior designers and more.

A love of adventure that dates back to her childhood, she spent many long sunny summers in Italy, studied in Bologna and lived in London and Paris. Illustration inspiration comes from her passions with travel, film, fashion and glamorous life events taking centre stage.

Gemma's illustrative style combines delicate hand-drawn pencil sketches, defined and digitally enhanced with bold ink lines and splashes of colour. Her illustrations are beautifully feminine, chic and edgy with an air of playful whimsy.



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